Most clients come to us after a developer has left, an offshore team has stopped responding, or a freelancer has moved on. We take over where others left off. You get a UK-based team, a shared Slack channel, and someone who actually knows your app.
Most apps don't fail from bad code on day one. They fail slowly: an iOS update that breaks the login screen, a payment gateway that stops sending webhooks, a security vulnerability that nobody notices until it's too late. Keeping a live app healthy is a specific job, and it's one most teams aren't set up to do properly or efficiently.
We take over apps from offshore teams, departing developers, and freelancers every month. It's the most common way we start working with a client. You don't need to have built your app with us. If it's live and it needs someone reliable to look after it, that's enough.
App Care retainers start at £675/month. Every client gets a shared Slack channel with a named contact and agreed SLA response times. No ticketing systems, no email queues, no waiting 48 hours for someone to acknowledge a simple question.
The most common reasons clients come to us:
• Developer leaving or retiring: We do a structured handover, document what we find, and provide continuity without gaps.
• Offshore team frustration: Timezone friction, slow responses, inconsistent quality — we're UK-based, same timezone, on Slack.
• Freelancer who's become unreliable: Named contact, SLA response times, cover when you need it.
• App launched but no plan for what comes next: Proactive OS updates, security patches, monitoring from day one.
• Growing user base outpacing current support: Scalable team with documented processes and staging environments.
• Coming out of an App Rescue: App Rescue clients transition to App Care with the same team — no handover needed.
The onboarding fee is typically £500 to £1,000 depending on complexity. It covers the code review, documentation build, and pipeline setup. After that, you move to a rolling monthly retainer. Three months minimum initially, then monthly with no long-term lock-in.
Written by Gareth Reese, Founder and CTO of Foresight Mobile. Gareth oversees App Care engagements and has led the transition of dozens of apps from offshore teams, freelancers, and departing developers to ongoing UK-based support.
An actionable four-week plan with clear deliverables and an unbeatable £3,500 price point, credited against your first development sprint.
Total client time commitment: 5-7 hours across 4 weeks
We meet with your key stakeholders to understand your business goals, user needs, and technical constraints. You'll share any existing research, designs, or documentation you have.
Our engineering team assesses the technical feasibility, identifies integration points with your existing systems, and evaluates architecture options.
We determine whether Flutter, native development, or another approach makes the most sense for your specific requirements.
We create clickable prototypes so you can experience your app before it's built. You'll test navigation flows, validate the user experience, and gather feedback from stakeholders.
Alongside this, we prioritise features based on business value and technical complexity, mapping out a phased delivery plan with a detailed cost estimate.
You receive your complete Gameplan pack, plus a presentation walkthrough with Q&A. Your team walks away with everything needed to make a confident decision.
A named team who knows your app inside out. Available over Slack, responsive when things go wrong, and proactive enough that most things don't.
No hidden costs, no long-term lock-in after the initial three months, and everything included in one monthly price. App Care retainers start at £675/month for a standard support package covering a single-platform app. Pricing depends on the app's complexity, the platforms covered (iOS, Android, or both), whether backend infrastructure is included, and the SLA response time you need.
The initial commitment is three months, to make the onboarding investment worthwhile on both sides. After that, you're on rolling monthly. No annual contracts, no penalty for leaving. We want clients to stay because the service is good, not because they're contractually stuck.
Everything is included in the retainer price: OS updates, security patches, monitoring, crash investigation, App Store compliance, and your Slack channel. There are no surprise invoices for "urgent" work that should have been caught proactively.
From £675/month • 3-Month Initial Period • Rolling Monthly After • No Hidden Costs
Maintenance and new features from the same team that already knows your codebase, or maintenance only if that's all you need. Some clients genuinely just need OS updates, security patches, and someone to call when something breaks, and that's a perfectly valid requirement.
The advantage of using the same team for both is obvious: there's no handover friction, no re-explaining the codebase, and no "that wasn't our bug" conversations when a new feature introduces an issue. Feature work is scoped and priced separately from the retainer, so you always know what you're paying for maintenance versus development.
We won't push feature development on clients who don't need it. If you're happy with the app as it is and just want it kept healthy, we'll tell you that's the right call.
Maintenance-Only Plans Available • Feature Work Scoped Separately • Same Team for Both • No Upsell Pressure
Same timezone, plain English communication, and delays flagged before they become problems. If you're moving from an offshore team, the transition is usually straightforward: we review the codebase, document what we find, set up proper version control and deployment infrastructure if needed, and take it from there.
If the codebase needs cleanup work (and it usually does), we scope that separately so you know what you're paying for. That shouldn't be a differentiator, but it consistently is.
Same Timezone • Plain English Communication • Codebase Cleanup • Proper Documentation
Crashes and performance issues get caught before users report them. We monitor your app using Firebase Crashlytics, Sentry, and Datadog, seeing the stack trace, device, OS version, and user journey that led to each crash.
Our target is a crash-free rate above 99%. When a new crash pattern appears (often after an OS update or a backend change), we investigate and fix it before it affects a significant number of users. You'll get a monthly summary of app health, crash trends, and anything we fixed or flagged.
For apps with backend infrastructure, we also monitor API response times, error rates, and server health. A slow API is just as damaging to user experience as a client-side crash.
Firebase Crashlytics • Sentry • Datadog APM • Monthly Health Reports
Your app stays protected against known vulnerabilities without you tracking updates yourself. We monitor the entire dependency tree, from payment gateways to authentication providers, and apply security patches on a schedule. Critical fixes are deployed immediately; routine updates are batched, tested, and released monthly.
We also run periodic security scans using tools like Snyk and SonarQube to catch vulnerabilities in your own code, not just the libraries. If something needs attention, we fix it and tell you what we did.
Dependency Monitoring • Critical Patch Response • Monthly Update Cycle • Security Scanning
Compatibility with new iOS and Android releases is tested months before they go public, so issues are caught before users see them. Both Apple and Google can remove apps that don't keep up, and guideline changes are equally important to track.
Apple's review policies evolve regularly: privacy manifests, SDK requirements, data handling declarations, and API deprecations. Google Play has its own compliance cycle around target API levels, data safety sections, and content policies. We track these changes and handle the updates proactively.
The alternative is finding out when Apple pulls your app from the store, or when users start reporting crashes after updating their phone. Neither is a good morning.
iOS and Android Beta Testing • App Store Guideline Compliance • SDK Updates • Privacy Manifest Management
Message a named developer who knows your app directly on Slack, and get a reply during UK working hours. No ticketing system, no generic support email, no explaining the context from scratch every time.
Clients consistently tell us this is the thing they notice most after switching from a previous team. If you've been raising support requests and waiting two days for an acknowledgement, this will feel different.
For critical issues outside working hours (app down, payments broken), we offer 24/7 emergency response. That's not a business-hours problem, and we don't treat it like one.
Named Contact • Direct Slack Access • UK Working Hours • 24/7 Emergency Response
Days to get started, not weeks, even if documentation is thin or the previous developer has already left. We do a code review, document what we find (including anything that needs immediate attention), set up our own monitoring and deployment pipelines, and make sure we understand how the app is meant to behave.
If there's a departing developer available, we'll use some of their remaining time to ask questions and fill in gaps. If there isn't, we work from the code.
The onboarding fee is typically £500 to £1,000 depending on the app's complexity. After that, you move into a rolling monthly retainer with no long-term lock-in after the initial three months.
Code Review • Documentation Build • Pipeline Setup • Developer Knowledge Transfer
Foresight Mobile have been great work with! My previous developer was messing me around, but Foresight's structured App Care process transferred all of the servers and source code efficiently without any hiccups. We now have working payments and great observability on issues that real users might be having.
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Every App Care retainer includes proactive monitoring as standard. We set up Firebase Crashlytics, Performance Monitoring, and platform-specific tools (MetricKit for iOS, Android Vitals for Android) during onboarding. Automated alerts in your dedicated Slack channel notify you of crash rate spikes, performance regressions, or API failures before users report them.
Monthly health reports summarise crash-free session rates, performance trends, and upcoming OS compatibility risks. For apps on our Standard or Premium tiers, we include 24/7 monitoring with on-call escalation for critical production issues.
App Care retainers cover keeping the existing app healthy. Feature development is costed separately, either as fixed-price mini-projects or as additional development days. The advantage of using the same team for both is that there's no handover friction, no re-explaining the codebase, and no confusion about responsibility when something goes wrong. Many of our App Care clients also commission new features when they need them.
Completely fine. Some clients want active feature development, but others genuinely just need OS compatibility updates, security patches, and someone to call when something breaks. We have a plan for that. It's the most straightforward version of App Care, and there's nothing wrong with wanting it. We won't push feature work on clients who don't need it.
Yes. Most of our App Care clients came to us after working with a different developer or agency. The onboarding process exists specifically for this. We do a code review, set up proper version control and deployment infrastructure if it's not already in place, and document the architecture. This usually takes two to five days. We've taken over apps built in Flutter, React Native, native iOS (Swift), native Android (Kotlin), and various backend stacks.
Three months initially, to make the onboarding investment worthwhile on both sides. After that, we move to rolling monthly with no long-term lock-in. We want clients to stay because they're happy with the service, not because they're tied into a contract.
Yes. Every client on an App Care retainer gets a shared Slack channel with a named contact. Not a ticketing system, not a generic support email. You message us directly and we respond during UK working hours. Most clients tell us this is the thing they notice most after switching from a previous team. If you've been waiting 48 hours for acknowledgement of a simple question, this will feel different.
Retainers start at £675/month for a standard support package. The exact cost depends on the complexity of the app, the number of platforms (iOS, Android, or both), whether you need backend infrastructure included, and the response time SLA you need. The onboarding fee (£500 to £1,000) is separate and covers the initial code review, documentation, and pipeline setup. We'll discuss your actual needs before recommending a plan. We don't oversell.
Core maintenance covers: iOS and Android OS compatibility updates (we test against beta releases before they go public), App Store and Google Play guideline compliance, critical bug fixes, security patches, third-party dependency updates (payment gateways, analytics, push notifications), and monitoring through tools like Firebase Crashlytics, Sentry, and Datadog. Every client also gets a shared Slack channel with a named contact and agreed SLA response times. Feature development is scoped separately. The retainer covers keeping your existing app healthy.
Very common. Clients moving from offshore teams, typically in India, the Philippines, Eastern Europe, or Australia, usually cite the same combination of issues: slow response times, timezone friction, inconsistent quality, and difficulty getting straight answers about what was actually changed and why. If that sounds familiar, the transition to a UK-based team is usually straightforward. We review the codebase, document what we find, and take it from there.
We can usually start a handover within a week or two of first contact, depending on availability. The handover itself takes a few days. We need access to the codebase, the app store accounts, any third-party service credentials, and ideally some time with the departing developer to ask questions. If the handover is rushed (notice period is ending soon), we'll prioritise getting the critical things documented first and fill in the gaps over the following weeks. Get in touch as soon as you know the timeline.
Yes, and this is probably the most common way we start working with new clients. We have a structured handover process: we review the codebase, document what we find, set up our own monitoring and deployment pipelines, and make sure we understand how the app is meant to behave before we start actively managing it. If the documentation is thin (which it usually is), we build it ourselves during onboarding. The onboarding is a one-off fee, typically £500 to £1,000 depending on complexity. After that, we move to a rolling monthly retainer.
We provide comprehensive security maintenance including monthly vulnerability scans, immediate patching of security issues, GDPR compliance monitoring, encryption updates, and annual penetration testing. All security updates are deployed with zero-downtime strategies using our rolling deployment process.
Security services include: real-time threat monitoring, SSL certificate management, API security audits, data encryption updates, secure authentication system maintenance, and compliance reporting for GDPR, CCPA, and industry-specific regulations.
Our Manchester and London security specialists stay current with the latest security threats, ensuring your app remains protected against emerging cybersecurity risks. We also provide security incident response plans and coordinate with relevant authorities if breaches occur.
Critical issues receive immediate priority with dedicated Manchester and London team resources. We can deploy emergency fixes within 2-6 hours for server-side issues and same-day app store submission for client-side fixes requiring app updates.
Our 24/7 monitoring catches most issues before users report them. Emergency procedures include: instant team notification, rapid issue assessment, emergency development sprints, expedited testing protocols, and priority app store review requests when available.
For business-critical applications, we maintain hot-fix deployment capabilities and can coordinate with Apple/Google for expedited review processes during genuine emergencies.
Yes, we manage complete app store operations including metadata optimization, compliance with changing store guidelines, review process management, and ASO (App Store Optimization). We monitor over 50 compliance requirements across iOS and Android platforms.
Our services include: app store listing optimization, screenshot and description updates, privacy policy compliance, age rating management, category optimization, and review response management. We handle both Apple App Store and Google Play Store submissions, ensuring your app meets all current requirements and maximizes visibility.
We also provide keyword optimization and competitor analysis to improve your app's discoverability across both platforms.
Apps risk automatic removal from app stores - Google removes apps not updated for 2+ years, Apple after 3 years with low downloads. Without maintenance, you'll face security vulnerabilities, compatibility issues with new OS versions, declining performance, crashed functionality, and increasingly poor user reviews.
Real consequences include: 70% user abandonment within 6 months, vulnerability to cyber attacks, inability to leverage new platform features, degraded search rankings, and potential legal compliance issues with GDPR and data protection requirements.
Regular maintenance prevents these issues and maintains your competitive position in the rapidly evolving mobile market.
App Support covers user queries, bug reports, and guidance without modifying your app's code. This includes customer service assistance, troubleshooting user issues, answering technical questions, and providing documentation updates.
App Maintenance involves technical tasks that require code changes: security patches, OS compatibility updates (iOS 18/Android 15), performance optimization, dependency updates, and feature improvements. Maintenance keeps your app technically current and competitive, while support keeps your users satisfied and informed.
Both services are included in our comprehensive packages, ensuring complete coverage for your app's ongoing success across Manchester, London, and the UK.
Most maintenance activities occur without any downtime using our rolling update process for backend services. For major updates requiring brief app downtime, we schedule these during off-peak hours (typically weekends) and provide 1 week advance notice via email and in-app notifications.
Planned maintenance typically takes 30-60 minutes maximum. Our serverless architecture ensures that 95% of updates happen transparently without user disruption. When downtime is necessary, we coordinate with your team to minimize business impact and provide real-time status updates throughout the process.
We guarantee 24-hour response for critical issues affecting app functionality, 48-hour response for standard support requests, and same-day acknowledgment for all queries during business hours. For emergency situations like app crashes or security breaches, we provide immediate escalation with resolution targets of 2-4 hours depending on complexity.
Our Manchester and London teams provide coverage during UK business hours (9 AM - 6 PM GMT) with emergency support available 24/7. Critical issues receive dedicated resources immediately, while standard requests follow our structured priority system. We maintain 99.9% uptime SLAs for hosting services and provide detailed monthly performance reports.
Based on analysis of 500 top applications, optimal update frequency is 20-40 days. We recommend monthly maintenance updates for minor fixes and performance improvements, quarterly updates for new features, and emergency updates within 24-48 hours for critical issues. This keeps your app compliant with Apple and Google requirements - both stores now remove apps that haven't been updated in 2-3 years.
Our Manchester and London teams follow a structured approach: weekly security patches if needed, monthly performance optimizations, and quarterly feature releases. This ensures your app stays current with iOS 18, Android 15, and evolving user expectations while maintaining stability.
Running a mobile app in the UK costs £675 to £2,500+ per month depending on complexity, platform, and the level of support you need. Foresight Mobile's App Care retainers start at £675/month for standard support (OS compatibility, security patches, critical bug fixes, monitoring). The mid-tier sits at £1,500/month and adds monthly performance reporting, priority bug fixing with a 24-hour SLA, and minor UX updates. Enterprise pricing is custom and includes 24/7 emergency response, quarterly penetration testing, and fractional team access for feature work. There's also a one-off onboarding fee of £500 to £1,000 to cover the initial code review, documentation, and pipeline setup. Apps built in Flutter, React Native, Swift, or Kotlin are all covered. In our experience, maintenance costs typically run at 15 to 20% of original build cost per year for active apps.
Mobile apps experience software entropy. Even if your code doesn't change, the ecosystem around it evolves constantly. APIs deprecate, iOS 26 and Android 16 introduce breaking changes, security vulnerabilities emerge in third-party libraries, and user expectations shift. An app left untouched for 12 months isn't stable; it's broken relative to its environment.
With mobile commerce reaching $4 trillion in 2025, downtime isn't an inconvenience. It's lost revenue. Performance expectations are ruthless: apps must load in under 2 seconds and maintain 60fps animations. Privacy regulations like CCPA 2026 and the European Accessibility Act create legal obligations. Without maintenance, apps lose 30% of users within 6 months due to crashes, security issues, or outdated UX. Google removes apps not updated for 2+ years; Apple after 3 years with low downloads.
While technically possible for simple apps, single-developer maintenance creates single points of failure and knowledge silos. Modern apps require diverse expertise: iOS/Android platform updates, backend services, security patching, CI/CD pipelines, compliance requirements (GDPR, CCPA, accessibility), and UX improvements. One person cannot master cloud services, penetration testing, accessibility audits, AND native platform quirks.
This is why the Fractional Team Model works. For the cost of one junior developer, you access our entire bench: Solution Architects, DevOps Engineers, Security Specialists, QA Automation experts, and UI Designers. Our teams handle 3x more updates efficiently than solo developers, reduce downtime by 75%, and implement best practices across security, performance, and user experience. You get coverage: when someone is on holiday, your app isn't abandoned. For business-critical apps, team-based stewardship isn't optional; it's essential for reliability and growth.
In 2025, your mobile app is likely your primary revenue engine. For mobile-first businesses, it's where transactions happen, where users engage, where your brand lives. Maintenance isn't a cost centre. It's revenue continuity insurance.
The economics are stark: user acquisition costs continue to outpace inflation, making retention the primary lever for profitability. A well-maintained app that adapts to user feedback and new OS capabilities creates a barrier to exit. Conversely, an app that remains static experiences software entropy, and its perceived value declines relative to competitors who evolve. Regular security updates protect against supply chain attacks (Log4j-style vulnerabilities in obscure dependencies can compromise everything). By investing in stewardship, you're not just preventing problems; you're creating opportunities to leverage new platform features (Dynamic Island, Live Activities, AR capabilities) that keep your app feeling native and modern.
Absolutely. This is the power of our Fractional Team Model. Your maintenance subscription isn't just about keeping the lights on; it's access to talent. Unused hours accrue, allowing you to build up capacity for feature work when you need it.
Our in-house design team works on visuals while our tech team implements and measures impact through A/B testing. For larger projects, our Gold/Enterprise tiers include Fractional Resource Access: flexible hours for feature development at reduced rates. You get the flexibility of a full product team (Product Manager, DevOps, QA, Designers) without the cost of hiring headcount. When your app is stable, you're not paying for idle hands; you're securing access to expertise that activates when opportunity strikes.
We'll communicate directly with your previous agency to facilitate the smooth transition of your investment to both yourself and Foresight. You'll receive all of the code and credentials you need to work with any agency you choose going forward. We can either communicate directly with the developers or agency, or advise and direct the process through yourself to ensure that we have everything you need to continue making your app a success.
This is where Product Stewardship differs from traditional maintenance. We're not just fixing bugs. We're your strategic partner in continuous product evolution. Using AI-powered analytics, Real User Monitoring, and cohort analysis, we identify opportunities for growth before your competitors do.
Our Gold tier includes quarterly strategy sessions where we review OKRs, analyse retention metrics (D1, D7, D30), and prioritise features based on ROI. We provide competitive benchmarking, App Store ranking reports, and actionable recommendations. Our proactive approach monitors market trends and helps you leverage emerging platform capabilities (Dynamic Island integrations, AR features, AI assistants) to stay ahead. We sell resilience and evolution, ensuring you understand that in the digital world, standing still means moving backward.
We provide comprehensive analytics through modern dashboards using Google Analytics 4, Mixpanel, or Amplitude. Real-time dashboards track KPIs including user acquisition, retention (D1, D7, D30), engagement metrics, conversion funnels, and revenue analytics. We configure custom events for your specific goals, implement predictive analytics for churn prevention, and provide cohort analysis for user behavior insights.
Monthly reports include performance metrics (Core Web Vitals), crash analytics, user feedback sentiment analysis, and ROI calculations. We also provide competitive benchmarking, App Store/Play Store ranking reports, and actionable recommendations for optimization. All data is GDPR-compliant with privacy-preserving analytics.
We prefer the term Product Stewardship. It implies fiduciary responsibility to protect, nurture, and grow your digital asset. Modern maintenance encompasses four pillars: Corrective (rapid response to failures), Adaptive (keeping up with iOS 26/Android 16 and evolving APIs), Perfective (performance optimisation and green coding), and Preventive (security patching before vulnerabilities are exploited).
Comprehensive stewardship includes: platform compatibility testing against beta OS releases; continuous supply chain security scanning; GDPR/CCPA compliance monitoring; accessibility audits (WCAG 2.1 AA); App Store/Play Store ASO; AI-driven performance monitoring; backup and disaster recovery; and user support integration. Proactive maintenance prevents 80% of potential issues and extends app lifespan by 3-5 years.
Costs depend on complexity, backend technologies, and user volume. Our tiered packages provide transparency:
Essential (Bronze): From £775/month. Uptime monitoring, critical security patches, annual OS updates, data backups. Ideal for MVPs or apps in maintenance mode.
Growth (Silver): From £1,500/month. All Essential features plus monthly performance reporting, priority bug fixing (24-hour SLA), minor UI/UX enhancements, ASO updates. The sweet spot for active businesses.
Enterprise (Gold): Custom pricing. All Growth features plus 24/7 emergency response (4-hour SLA), AI-driven APM, quarterly penetration testing, accessibility audits, dedicated account manager, and fractional team access for feature development.
We'll provide a detailed proposal after your free App Health Audit where we scan for outdated libraries, accessibility issues, and security vulnerabilities.
The best apps come from close partnership. Your vision drives every decision while our experience and App Gameplan guides you around the pitfalls that cause 70% of app projects to fail.
Start with a 30-minute call. No pressure, no sales pitch. Just an honest conversation about your project.
Get in Touch
Laying the Foundation for Success
You share your vision, target audience, and business objectives. We research, challenge assumptions, and
deliver a clearly defined app concept with competitive analysis and a detailed project roadmap.
Creating an Engaging and Intuitive Experience
You'll test high-fidelity prototypes on real devices before a line of code is written. Usability problems
caught here cost a fraction of what they cost in development.
Building Future-Proof Code You Can Scale
Your design becomes a working app, built to industry best practices and tested across multiple devices. You get code that's straightforward to maintain and extend as your business grows.
Ensuring Long-Term Success Through Partnership
We guide you through App Store submission, optimise your listing for downloads, and proactively monitor performance after launch. Your app's success doesn't end at go-live.
Your app, your way. Here's how we make it happen.
Our process begins with a comprehensive project plan and a transparent, fixed cost agreement. This ensures you know exactly what you're getting and how much it will cost, eliminating any unwelcome financial surprises. Regular progress calls with live demos give you a front-row seat to your app's development, keeping you informed and involved at every stage.
We're not just here for the build, we're here for the long haul. From navigating the App Store maze to providing ongoing technical support, we're with you all the way. Our expertise doesn't end at launch; we offer cost-effective maintenance plans and helpful guidance to ensure your app continues to thrive and evolve with your business. Your success is our success, and you can count on us every step of the way.
We believe the best apps are born from real user experiences. That's why user testing is at the core of everything we do. We involve real people from your target audience throughout the development process to ensure your app is intuitive, engaging, and truly meets their needs. Their honest feedback helps us to refine and enhance your app, resulting in a product that's not only user-friendly but loved by your users.
You know your business inside and out and we know how to make successful tech businesses. With years of hands-on CTO and app development experience, we're experts at understanding your needs and crafting innovative solutions that fit your budget and exceed expectations. Our collaborative process and hands-on prototyping ensure your final product isn't just an app – it's the realisation of your vision.
Our founder has been making mobile apps since 2003, before they were even called apps! Founded in 2017, we've got quite a few projects under our belt and a wealth of experience to call upon. Our core development team have been with us since the start, and one of the reasons we're considered the most experienced Flutter app development company in the UK.
We believe in the power of face-to-face collaboration. That's why we encourage you to visit us at our Manchester offices whenever you like. We're a friendly bunch, and we thrive on the energy and clarity that comes from an in-person chat. Building strong relationships is key to our collaborative approach, and we want you to feel comfortable dropping by for a brainstorming session, or just for a brew if you fancy.
