In 4 weeks, know exactly what to build, what it'll cost, and whether it makes strategic sense. The App Gameplan is a fixed-price discovery engagement that gives you clarity before you commit to a full development programme. Your Gameplan fee is credited if you proceed to build with us.
70% of app projects fail due to misaligned expectations. Teams rush into development without validating the core assumptions. Budgets spiral. Timelines slip. Features get cut. The final product doesn't match the original vision.
You've probably experienced this uncertainty firsthand. You have an app idea that could be transformative for your business, but you're stuck with questions:
The App Gameplan answers all of this in a fixed-price, low-risk engagement.
We meet with your key stakeholders to understand your business goals, user needs, and technical constraints. You'll share any existing research, designs, or documentation you have.
Your time investment: Approximately 3 hours
Our engineering team assesses the technical feasibility, identifies integration points with your existing systems, and evaluates architecture options. We determine whether Flutter, native development, or another approach makes the most sense for your specific requirements.
We prioritise features based on business value and technical complexity. We map out a phased delivery plan and build a detailed cost estimate you can trust.
You receive your complete Gameplan pack, plus a presentation walkthrough with Q&A. Your team walks away with everything needed to make a confident decision.
Your time investment: Approximately 2 hours
Total client time commitment: 5 hours across 4 weeks
If you choose to proceed with development, your £3,500 Gameplan fee is credited against your first development sprint. You've already invested in understanding the problem; we don't charge you twice.
If you decide not to proceed, or to build with a different partner, you keep all deliverables. The Gameplan is yours. It's a valuable technical asset you can use with any development team.
This is risk reversal. We're confident in our process. If we do good work during the Gameplan, you'll want to continue working with us. If not, you still walk away with clarity.
The Gameplan works best for organisations that:
If you're already certain about what you want to build and just need developers, our Flutter development services might be a better fit. But if you need clarity first, start here.
A structured discovery process that transforms your app idea into an actionable plan your board can approve with confidence
A concise, non-technical document you can present directly to your stakeholders. This covers the business opportunity, recommended approach, investment required, expected timeline, and key risks.
Written for decision-makers, not developers. Your CFO will understand the financial implications. Your CEO will understand the strategic value. Your board will have the information they need to approve the project with confidence.
Executive Summary • Investment Overview • Strategic Rationale • Decision Framework
Every project has unknowns. The difference between successful projects and failed ones is whether those unknowns are identified early. We document every risk and assumption so there are no nasty surprises later.
For each risk, we assess likelihood and impact, then recommend mitigation strategies. For each assumption, we note what needs to be validated and when. This register becomes a living document throughout development.
Risk Identification • Impact Assessment • Mitigation Strategies • Assumption Documentation
A transparent, detailed quote for the development phase, broken into phases so you can budget with confidence. No ranges. No "it depends." No hourly rates that spiral unpredictably.
Each phase includes a clear scope, fixed price, and estimated timeline. You'll know exactly what you're getting, what it costs, and when you'll have it. If your budget is constrained, we'll tell you what's achievable within it.
Detailed Scope Breakdown • Phase-by-Phase Pricing • Timeline Estimates • Budget Alignment
Not everything needs to be in version one. In fact, trying to build everything at once is the fastest way to blow your budget and miss your launch date. We help you identify the features that will drive the most value soonest.
Using a structured prioritisation framework, we separate must-haves from nice-to-haves. The result is a phased roadmap that delivers value incrementally, allowing you to launch faster and iterate based on real user feedback.
MoSCoW Prioritisation • MVP Definition • Phase Planning • Value-Driven Sequencing
A clear technical blueprint showing how your app will connect with your existing systems. Whether you're integrating with Salesforce, SAP, a custom database, or third-party APIs, we map out every connection point.
This isn't a vague diagram. It's a detailed plan that your internal IT team (or any development partner) can understand and implement. We identify authentication requirements, data flows, and potential integration challenges before they become expensive surprises.
System Integration Mapping • API Strategy • Data Flow Architecture • Security Requirements
We validate whether your app idea is technically achievable and identify the best approach. Should you use Flutter for cross-platform efficiency, or does your project require native iOS and Android development? Do you need a Progressive Web App? What about emerging platforms?
Our assessment covers device capabilities, performance requirements, offline functionality needs, and any technical constraints that could affect your project. You'll understand the trade-offs before you commit to a technology stack.
Platform Analysis • Technology Recommendations • Constraint Identification • Risk Assessment
“They’re more thoughtful than any other development team I’ve worked with..... I’m not sure what they could improve."
"The team has delivered exactly what we asked for but is able to use their own skill and judgment to make improvements"
"Foresight Mobile effectively and promptly met our needs. They were a candid, reliable, and collaborative partner."
We quote fixed prices for fixed scopes. If the scope we agree in the Gameplan doesn't change, neither does the price.
Changes happen, of course. If you decide during development that you want additional features, or if you change direction based on user feedback, that's new scope with new pricing. But there are no surprises on the agreed work.
Our Gameplan estimates have historically been accurate within 10% for projects that proceed without significant scope changes. We've built over 50 apps since 2017; we know what things cost.
A free consultation is a sales conversation. It's useful for initial fit and basic questions, but it can't give you the depth of analysis needed for confident decision-making.
The App Gameplan is a paid engagement with tangible deliverables. We commit significant senior resource (Solution Architect, Lead Developer, Project Manager) over four weeks. You receive detailed documentation you can act on, not a slide deck designed to sell you more services.
The Gameplan is designed for clients who are serious about building an app and need genuine clarity, not just a quote. If you're not sure whether you need a Gameplan or just a conversation, book a free 30-minute call and we'll advise honestly.
The discovery workshop is a structured session where we dig deep into your business goals, user needs, and technical requirements. Typically, we ask you to bring key stakeholders: the project sponsor, someone who understands your users, and someone from IT if relevant.
We'll explore questions like: What problem are you solving? Who are your users, and what do they need? What does success look like? What existing systems need to integrate? What constraints (budget, timeline, compliance) do we need to work within?
You don't need to prepare extensively. Come ready to discuss your vision, and we'll guide the conversation.
Both. The Gameplan is valuable for any organisation making a significant app investment and needing clarity before committing.
For startups, the Gameplan helps you present a credible plan to investors, validate your technical approach, and understand realistic costs before you run out of runway.
For established businesses, the Gameplan gives you the evidence and documentation your procurement process, board, or CFO requires before approving a major technology investment.
The deliverables are the same. The conversations during discovery adapt to your context.
Life happens. If you need to reschedule discovery sessions or pause the Gameplan mid-process, we'll work with you to find a solution. We understand that stakeholder availability and business priorities can shift.
We ask for reasonable notice where possible, but we're flexible. The goal is a valuable Gameplan, not rigid adherence to arbitrary deadlines.
Yes. If you proceed to development with Foresight Mobile, your full £3,500 Gameplan fee is credited against your first development sprint. You've already invested in understanding the problem; we don't charge you twice for the same work.
This credit applies regardless of how long after the Gameplan you decide to proceed, as long as the scope hasn't changed significantly enough to require a new assessment.
Everything. The £3,500 covers all discovery sessions, technical analysis, architecture planning, estimation, documentation, and the final presentation. There are no hidden costs, no hourly overages, and no surprise invoices.
Specifically, you receive:
If your project requires significantly more complexity (multiple business units, dozens of integration points, regulatory compliance analysis), we'll discuss this upfront and agree any adjustment before starting.
We typically have availability to start within 2-3 weeks. Book a 30-minute call to discuss your project and check our current schedule.
The Gameplan itself runs for 4 weeks from kickoff. Most clients receive their complete Gameplan pack within 5-6 weeks of their initial enquiry.
Not always. Part of the Gameplan is an honest assessment of whether Flutter is the best fit for your specific requirements. If native iOS/Android development, a Progressive Web App, or another approach makes more sense, we'll tell you.
Flutter excels at cross-platform apps where you need iOS, Android, and potentially web from a single codebase. But some projects need deep hardware integration, platform-specific features, or have legacy constraints that make native development more appropriate.
We'll give you an unbiased recommendation based on your actual needs, not our preferences.
No problem. The Gameplan is yours to keep. You can take it to any development partner, whether that's another agency, an internal team, or offshore developers.
We're confident that the quality of our Gameplan work speaks for itself. Most clients who complete a Gameplan do proceed with us, because they've seen how we think and work. But there's no obligation and no hard feelings if you choose a different path.
Even better. We'll review what you have and identify any gaps, risks, or opportunities for improvement. The Gameplan adapts to where you are in your journey.
If you have wireframes, we'll validate the user flows and identify technical implications. If you have a detailed specification, we'll assess feasibility and refine the estimates. If you have previous agency quotes, we'll explain the differences and help you understand what's realistic.
The more preparation you've done, the more value we can add during the Gameplan process.
The best apps come from close partnership. You'll work with us as an extension of your team: your vision drives every decision while our mobile app development experience guides you around common pitfalls.
70% of app projects fail due to misaligned expectations and market misunderstanding. The App Gameplan catches these issues before you've committed significant budget.
Start with a 30-minute call. No pressure, no sales pitch. Just an honest conversation about your project.
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Laying the Foundation for Success
It's your concept, your dream. You'll share your vision, target audience, and business objectives. We'll listen, research, and recommend until we've transformed your initial idea into a clearly defined mobile app concept.
You'll get competitive analysis that identifies opportunities and potential challenges. We'll outline key features and create a detailed project roadmap together.
Thorough planning and research are crucial for mitigating risks, ensuring a smooth development process, and maximising your app's chances of success.
Creating an Engaging and Intuitive Experience
Good design drives engagement and retention. You'll work with our in-house designers to map the user journey, ensuring intuitive navigation throughout. We design wireframes and mockups so you can visualise the product before any code is written. Once we've agreed on core functionality, you'll test high-fidelity interactive prototypes on a real device with real users.
You'll validate ideas before committing to development. Interactive prototypes catch usability issues early, when they're cheap to fix.
Building Future-Proof Code You Can Scale
Your design becomes a working app. We use Flutter with industry best practices to build scalable, maintainable code that grows with your business. Easy updates, straightforward feature additions. Every app undergoes rigorous automated and manual testing across multiple devices and platforms before you see it.
Your app won't become technical debt. Our architecture and documentation standards make it a valuable business asset that's cost-effective to maintain and enhance.
Ensuring Long-Term Success Through Partnership
You'll get guidance through App Store submission, ensuring your app meets all requirements and regulations. We work with you on App Store optimisation to increase visibility and drive downloads. After launch, we proactively monitor performance, address issues quickly, and collaborate on updates and enhancements.
Your app's success doesn't end at launch. Ongoing support maximises reach, generates revenue, and builds long-term success.
Your app, your way. Here's how we make it happen.
Our process begins with a comprehensive project plan and a transparent, fixed cost agreement. This ensures you know exactly what you're getting and how much it will cost, eliminating any unwelcome financial surprises. Regular progress calls with live demos give you a front-row seat to your app's development, keeping you informed and involved at every stage.
We're not just here for the build, we're here for the long haul. From navigating the App Store maze to providing ongoing technical support, we're with you all the way. Our expertise doesn't end at launch; we offer cost-effective maintenance plans and helpful guidance to ensure your app continues to thrive and evolve with your business. Your success is our success, and you can count on us every step of the way.
We believe the best apps are born from real user experiences. That's why user testing is at the core of everything we do. We involve real people from your target audience throughout the development process to ensure your app is intuitive, engaging, and truly meets their needs. Their honest feedback helps us to refine and enhance your app, resulting in a product that's not only user-friendly but loved by your users.
You know your business inside and out and we know how to make successful tech businesses. With years of hands-on CTO and app development experience, we're experts at understanding your needs and crafting innovative solutions that fit your budget and exceed expectations. Our collaborative process and hands-on prototyping ensure your final product isn't just an app – it's the realisation of your vision.
Our founder has been making mobile apps since 2003, before they were even called apps! Founded in 2017, we've got quite a few projects under our belt and a wealth of experience to call upon. Our core development team have been with us since the start, and one of the reasons we're considered the most experienced Flutter app development company in the UK.
We believe in the power of face-to-face collaboration. That's why we encourage you to visit us at our Manchester offices whenever you like. We're a friendly bunch, and we thrive on the energy and clarity that comes from an in-person chat. Building strong relationships is key to our collaborative approach, and we want you to feel comfortable dropping by for a brainstorming session, or just for a brew if you fancy.
