Elite Dynamics needed a modern mobile solution for the holiday park industry. Foresight Mobile built the My Elite App, offering guests seamless booking and operators improved efficiency, directly integrating with their core systems.
Elite Dynamics, known for its pioneering software tailored to the holiday park and marina industry, identified a growing need for modern digital experiences. Customers expected the same ease and flexibility from their holiday bookings as they do from everyday consumer apps. Park operators, in turn, faced growing pressure to improve efficiency while enhancing the guest experience.
To meet this need, Elite Dynamics partnered with Foresight Mobile to create the My Elite App - a powerful and customer-branded mobile platform, designed to streamline operations, deepen customer relationships, and open new revenue opportunities for operators across the UK leisure sector.
Before My Elite, many holiday parks and marinas relied on a combination of disjointed systems and manual processes to manage everything from bookings and payments to maintenance requests and guest communications. This often meant long queues at reception, delayed admin updates, and a disjointed experience for both staff and customers.
Guests wanted more autonomy. They wanted to check in from their phone, settle balances without calling reception, and book activities with just a few taps. Operators, meanwhile, needed a solution that could deliver all of that while integrating tightly with Elite Dynamics’ core platforms (EliteParks and EliteMarinas) without compromising on branding or configurability.
Foresight Mobile developed the My Elite App using Flutter, allowing rapid cross-platform deployment while retaining a native app feel. At its core, the app connects seamlessly with the EliteParks and EliteMarinas Dynamics 365-based systems, enabling real-time data syncing and operational transparency.
What sets My Elite apart is its deep configurability. Operators can fully brand their version of the app, from logos and colour schemes to park-specific imagery and notifications, ensuring that guests feel immersed in a consistent, trusted environment.
The app supports a wide range of functionality. Guests can manage their bookings from start to finish, add extras, check in and out, or update guest and vehicle details. For owners and berth holders, the app provides access to account balances, invoices, payment history and the ability to update personal details or upload supporting documents. Real-time push notifications keep everyone informed, whether it’s a last-minute event, a maintenance update, or a personalised offer.
The maintenance and service request features are particularly useful. Guests can raise issues, upload photos, and receive progress updates directly in the app. Operators now have triage tools to assign and track work based on urgency, reducing manual admin and ensuring faster resolution.
For those managing retail or hospitality on-site, the app also supports in-app purchases, from gas bottles and tennis courts to event tickets. These link directly to POS and maintenance systems for fulfilment. Even utility meter readings can be submitted via the app, saving time for staff and guests.
Since launching, the My Elite App has had a measurable impact. Operators report a reduction in admin load, faster payments, fewer inbound calls, and increased uptake of promotional offers. Guests appreciate the self-service functionality and smoother overall experience.
The flexibility of the solution has made it a standout in the industry. Some parks such as Hoburne Holidays and Park Holidays UK have opted for a white-labelled version of the app, published under their own brand name on the App Store and Google Play. Others use the My Elite-branded version while still benefiting from park-specific branding and functionality after login. In both cases, Elite Dynamics and Foresight Mobile handle the hosting, updates, and ongoing support giving operators a modern, low-maintenance solution.
The app is now seen as an essential part of the digital journey for many holiday and marina businesses. By placing powerful tools directly in the hands of guests and owners, My Elite delivers on its promise to modernise the customer experience while empowering businesses to operate more efficiently and with greater confidence.
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