Levi Strauss & Co

We’ve all had an interesting ten minutes putting too-tight jeans on in a changing cubicle. Strange how they’re always one size smaller than you expect!

At Foresight Mobile, we pride ourselves on creating innovative and practical solutions for our clients. When Levi Strauss and Co., the world's biggest denim brand, approached us to build a Digital B2B Showroom app, we were more than ready to take on the challenge. Our aim was to create an iPad app that would streamline the sales process for Levi's and revolutionise the way they showcase their products to retailers around the world.

Utilising the latest technology, we designed a native iOS iPad Pro app that not only allowed retailers to view and order Levi's products with ease, but also provided an immersive and interactive experience. With the ability to zoom in on the tiniest details of each garment, retailers could appreciate the craftsmanship and quality that goes into every Levi's product without ever having to set foot in a physical showroom.

The Digital Showroom app is a native iOS iPad Pro app, which uses SwiftUI for the front-end and Realm to handle the data and queries. Items can be filtered and ordered by a number of variables - with clothing type, colour, seasonality, forthcoming availability being just some of the examples. Prices can be tailored to reflect differing price agreements with individual retailers.

One of the standout features of the app is the ability to zoom continuously from a collection of 32 items right into the garment - close enough to see the individual fibres. This is achieved through some custom tiling technology implemented at Foresight Mobile, combined with Levi's ultra-high resolution photography.

The Levi's Digital Showroom app quickly became an indispensable tool for the Levi's sales team. No longer did they need to spend countless hours traveling to and from showrooms or arranging for product samples to be sent around the world. Instead, they could simply bring their iPad and showcase the entire collection to retailers, wherever they were. This new way of conducting business not only saved the sales team valuable time, but also significantly reduced their carbon footprint by eliminating the need for long-haul flights.

At Foresight Mobile, we are proud to have played a role in revolutionizing the way Levi Strauss and Co. connects with their customers. Our innovative Digital Showroom app allowed retailers to experience the quality and craftsmanship of Levi's products from their own office like never before. We are committed to helping businesses like Levi's thrive in the digital age and look forward to creating more cutting-edge solutions for our clients in the future.